This Company needed a platform with the flexibility to support multiple finance and insurance marketing programs and track where their marketing dollars were most wisely invested.
We created a version of our proprietary origination and tracking platform for the brand that enables a comprehensive acquisition and tracking approach for all of the client’s portfolio of products, including:
With the introduction of the new origination marketing plan and proprietary tracking platform for the brand the Company enabled an introduction to variety of new programs for clients, dealers and field organizations and increased revenue by 137%. The program also enabled the Company to track marketing success of its direct to consumer marketing platform and identify the success and conversion efficiency of its dealer and field organizations
This Brand was looking for a partner who could provide a high-volume scalable marketing platform from scratch along with the support staff, technology and infrastructure to build an high volume customer acquisition model from first contact to contract. A robust marketing campaign creating a high volume of customer inquiries coupled with a proprietary CRM and sales process efficiencies would ensure a seamless journey for the customer and high conversion rate for the partner.
Our approach to this program included a full understanding of client’s business model and pain points. FIMAC took such an interest in the brand, a corporate equity partnership was forged. This allowed FIMAC to be deeply vested into the success of the brand. This would insure all future marketing development needs would be met and would reduce the dreaded “nickel and diming”, while also creating efficiencies around implementation and insure success.
This Brand, a nationwide lender in a highly compliant environment was in need of a high volume borrower inquiry marketing plan with critical focus on quality of inquiry. The brand needed a vendor that had the experience of taking over a large, complex marketing plan. The campaign required maintaining a keen focus on compliance as well as elevating the borrower acquisition.
We designed a strategic solution that presented the lenders niche products to the right borrower at the right time all the while maintaining compliance and using a high level of technology we created a seamless origination model whereas every aspect of the customer experience performed in a directive fashion.
This retail brand was looking for a way to further enhance their existing marketing program with the objective of increasing use of its savings club platform and spending with the brands partners by providing a suite of red-carpet services for their customers.
The associates enrolled customers at the point-of-sale as a bundled service. The program offers a suite of red-carpet services including:
This Brand needed a solution to increase customer acquisition and create customer retention during the process of paying their bill.
Together, we developed a program strategy and designed a personalized engagement program to increase client acquisition by:
An international travel industry brand was looking for an innovative way to capture sales from potential customers at the initial inquiry
In addition to an increase of millions of dollars in sales revenue annually as well as praise from happy customers on social media, the travel leader catapulted from #11 to #2 in one of the industry’s most comprehensive studies of performance and quality. The program was extended beyond its initial call-center application to assist on-site customer service representatives in 300 locations worldwide. Representatives globally use the FIMAC designed platform to proactively motivate customers to purchase travel at the time of inquiry.