Sales and retention through targeted marketing
This retail brand was looking for a way to further enhance their existing marketing program with the objective of increasing use of its savings club platform and spending with the brands partners by providing a suite of red-carpet services for their customers.
The associates enrolled customers at the point-of-sale as a bundled service. The program offers a suite of red-carpet services including:
- Instantly discount on in-store purchases
- Percentage off on consumer’s birthday
- Cash back rewards and discounts at thousands of participating restaurants
- Over 300k active members enrolled since inception
- Significant incremental revenue earned since program inception